Chivas Regal to roll out a social networking site

Whiskey brand Chivas Regal is preparing to roll out a centralised global digital platform to coincide with its new brand identity.
De-construct, a digital company, will be responsible for developing a number of social media applications, which will be launched during the next two years. A widget will sit on the newly designed site allowing consumers to retrace old friends.
Apparently. Chivas Regal is following the trend set by other brands to create a centralised digital platform, including Bacardi, which launched a global digital strategy with a central hub in May this year.
The brand is significantly increasing its digital spend in terms of website build and digital advertising.

Article translated by NiC Translation Agency