Romanian IT company Asesoft wants eMAG to become on-line top seller

After online IT store eMAG took the first position on the Romanian on-line market, in front of a lot of offline players, now, the company’s stockholder, Asesoft Distribution, wants to place the website on the first position in the electronics and appliances market. With this decision, Asesoft is competing directly with retailers like Altex, Flamingo or Domo, companies with a cumulated turn-over of over 500 billion Euros in 2008.

Starting from December, eMAG will enter a new niche – large appliances market . For the time being, the store is in negotiating phases with a few appliances companies and is setting up the logistics with an unannounced third party company.

For the time being, appliances only generate about 10% of the total turn-over, but the general director of the store, Bogdan Vlad, hopes that by the end of next year, electronics and appliances will generate approximately 25 million Euros in sales, by attracting a part of the IT&C customers who access the online store.

Translated by: Tradu.org