Insurer 
The SMEs sector, a market with huge potential
In Romania there are over 400.000 SMEs which represent an approached market till now, more like the big companies, with quite complex requirements. The insurers must adapt the strategies of drawing of potential corporate clients, to new realities and companies structures from business environment. The huge potential of this segment of the insurance market was noticed by the Romanian insurers before the accession of our country to the European Union. The sector of SMEs is in a continuum process of development and isn’t long time till to cover a share of two thirds from the economic operators, level similar to the one from EU. Strategies of drawing the SMEs „In 2007, Astra-Uniqa launched an innovative product, for the insurance of goods and properties, conceived specially in order to face the Romanian entrepreneurs. This product covers the basis requirements of small and medium sized companies, included in three stages which correspond to... citeste mai mult
