Promotion 
Romania’s Foreign Tourism Promotion Budget Should Be Increased
Tim Grosse, TUI Romania general manager, considers Romania’s foreign tourism promotion budget, around EUR5 million for 2010, to be very low and should be increased in order to obtain satisfactory results. "With such an inadequate EUR5 million budget you can only attend a few fares. For the German market alone, Bulgaria's promotion budget is over EUR10 million and Austria invests more than EUR20 million," Grosse said. TUI Romania general manager also added that the low budget makes it impossible to promote the country's brand and expand to other markets, such as Scandinavia, which TUI regards as one of the most important. German Group TUI, one of the world's leading tour operators, will resume operations on the Romanian market as of 2010. Romania is included in the operators' catalogues as of November 2009. citeste mai mult
Eight out of ten Romanians resorted to promotions for taking credit
Considered till recently a market “of all possibilities”, the Romanian credit market is confronting with a change process that seems to completely shake it. Forced by the international financial crisis, and also by the new crediting rules adopted by the National Bank of Romania (Banca Nationala a Romaniei –BNR), the banking institutions seem that they don’t make efforts for attracting customers willing to take credits. Almost all the banks have dropped out to the famous promotions to loans, and the interests increase, justified or not, day by day. Removing the credit promotions, once with implementing the new crediting norms, it means for most of the Romanians null chances for obtaining the needed credit. No matter if we speak about a personal need credit or of a mortgage one, the statistics show that eight out of ten Romanians resorted to a banking product with promotional interest for accessing the needed credit. The explanation is as simple as it can... citeste mai mult
